MELCH VALIMENTO
CV
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CV
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APP STORE TRAILERS
TAP TITANS 2
Development of trailers for the App Store and Google Play based on data-driven analysis: Working in collaboration with our App Store specialists, we AB tested a vertical approach with actual gameplay to Tap Titans 2’s App Store video against a horizontal version using modified gameplay elements. The horizontal version won, with a 30% higher conversion rate. We postulate that the cleaner UI gave more emphasis on the gameplay and the bigger screen was able to highlight the game’s vibrant graphics.
MORE TRAILERS
![teamup_vertB](https://piglionstudio.com/wp-content/uploads/2024/07/teamup_vertB.png)
![melch01_piglion_smB](https://piglionstudio.com/wp-content/uploads/2024/08/melch01_piglion_smB.png)
![melch01_smC](https://piglionstudio.com/wp-content/uploads/2024/07/melch01_smC.png)
![teamup_vertB](https://piglionstudio.com/wp-content/uploads/2024/07/teamup_vertB.png)
![melch01_smF](https://piglionstudio.com/wp-content/uploads/2024/08/melch01_smF.png)