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APP STORE MARKETING STATICS

BEAT THE BOSS 4

The original Beat the Boss mobile games were released at a time when cartoon violence was still an acceptable norm in the App Stores. Taking inspiration from South Park, the game enabled players to relieve stress by using everyday tools to a wide array of real world arsenal to vent out against a heavily satired “Boss” character. Updating the game to today’s standards was quite an undertaking with loads of back and forths with the App Store. The final resolution was to replace the Boss with a robot to make the action more palatable.

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