MELCH VALIMENTO
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CV
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MOBILE AD STATICS
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STATIC SERIES
When Tap Titans 2 introduced the ability for players to change their Player Tab Backgrounds, the new designs sparked the creative team to come up with statics to prominently feature them. The beauty of the concept is its simplicity: showing the backgrounds combined with the Swordmaster in recently released equipment sets, along with the heroes taken from a previously succesful creative. It proved to be a winning formula, with our AB test results showing versions 1 and 6 having 40% ROAS, top performing CPP and I2P.
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